Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Phili Understand the next level of marketing The new model for marketing- Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. To forge a place for itself in this new dynamic, the company must find a way to balance profitability and social responsibility.Understand the next level of marketing The new model for marketing- Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Consumer behavior has changed and companies must be ready to communicate their new concerns, focusing on humanitarian and ethical issues. In addition, technology has shifted the world from mechanical to digital. The world is going through a period of rapid change: poverty and unemployment are rising, climate change and pollution are increasing. It's time for marketing to embrace more authentic values than abundance and materialism. Indeed, today, performance can no longer be based solely on low prices or innovation. Yet there are more and more solutions to take this path, at a time when the evolution of society calls for this change. *Few companies manage to put accountability at the heart of their growth process. *You will also discover : that marketing can be human-centered how to regain consumer trust by engaging with them as equals that the collective action of consumers will always be superior to the power of a company how to be part of a corporate mission to transform the lives of consumers how to make your employees ambassadors of your brand values how to integrate social and environmental requirements into your mission, vision and values. *By reading this summary, you will discover how to reconcile a company's social responsibility and profit. It allows you to have the essential ideas of a big book in less than 30 minutes. * Our summary is short, simple and pragmatic.
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